What Is The Difference Between E-Commerce And Brick And Mortar?
A lot of differences are there between a physical and an e-commerce store; it is good to understand both the sides clearly before deciding on which kind you want to start your business with. Both the form of business falls in the same category “retail”.
Although both are from the same category still there are some differences that are worth understanding if you have a plan to start your own retail.
To any person, both forms of retails may sound the same as both develop strategies to improve their business, but the major difference lies in, how they are sold?
For e-commerce stores, it does not require any physical store, where the customer chooses their products, saves it in their cart and orders it. The products are mailed to them as per the address is given.
On contrary, a brick and mortar stores have a physical setting in one location or may be a chain of stores located in different parts of the country. However many brick and mortar stores are launching their online stores to give a seamless experience to their customers.
- After purchase pay
With the advancement of the technology, people are now adopting new ways of payments through various mobile apps and that they can use for buying goods from e-commerce store, but still today the brick and mortar stores mostly accept cash or card payment app payments are yet to be introduced here. In addition, e-commerce stores accept card and cash on delivery payments also.
Now many e-commerce and few physical stores are accepting Bitcoin payment as well. Click here to know about those stores.
Many big retail companies have launched Omni-channel touch points, where they can get in touch with their customers through email, SMS or have a chat with their customers. They have also introduced alternative payment options.
Both the form of retails can deploy different marketing options to promote their business. Both of them can also take the traditional form of advertisement through television channels, radio or social media network and digital advertisement.
With the growth in the business, many e-commerce stores have expanded to brick and mortar stores to provide a seamless experience to their customers.
- Customer awareness
For any business customer is the king, the same holds true for retail also. The most challenging part of e-commerce is you are not physically present at the site to understand the customer whereas it is an advantage for a physical store.
In case of e-commerce if any customer has any queries then he can email or chat but if it is not attended instantly then the customer can empty the cart and cancel the order. But in physical stores, the agents are there to help out then and there.
In the last few years, we have seen many brick and mortar stores went online and many e-commerce stores launching their physical store. There are many things to consider before taking any decisions the above-discussed points are just a few there are a lot more besides this.